Does social media management for your business take up more time than you want? Do you feel like you constantly need to feed the content monster? You aren’t alone.
Many small businesses don’t really know how to approach the time management question for their online communication.
And there is not always a possibility for you to have an assistant taking care of it for you. Especially if you are a sole trader or freelancer.
But there is a way out. It doesn’t need to be so overwhelming and time-consuming. By approaching your online presence in a more strategic way, you can gain more time for your actual business. And social media actually becomes fun!
Learn to focus
What happens quite often is that we believe that we can multitask online. So we open multiple tabs, our email, keep the notifications going throughout the day. But what do we actually get from doing that?
A feeling of being overwhelmed.
You need to start focusing on one thing at a time. Let’s say that you have Facebook, Instagram, and a newsletter. Focus on one specific platform, don’t try to do all of them at the same time. And be even more precise, focus on a specific task at a time. For instance, you can say that you will answer all the messages in your Facebook inbox. Do only that.
Or if you decide to write a newsletter: close all the other tabs, switch off the notifications for the social media platforms and don’t read your emails in between.
When you have decided on the specific tasks you want to focus on, limit the time for each one of them. Let’s say that your list looks like this:
- Instagram-post and engagement
- Answering messages on LinkedIn
- Working on a new blog post
Put a time limit for each task you have decided to focus on. I usually put an alarm to a 30 min interval, where I only focus on that one task. One at a time. After 30 min, I take a small 5 min break and then move over to the next thing on my list.
Goals and aims
What results are you getting from your social media? If you aren’t getting what you want from it, maybe it’s not a question about putting more time into it, but rather understanding what can work better. By working towards specific aims and goals, you can keep better focus.
Before you start creating content, or engaging online, think of the actual results that you want to get from it. Let’s say that you are working on your newsletter, ask yourself: “How is this part of the bigger picture? How is this part of my social media strategy?”.
If you don’t actually understand what aim a specific task has, and how it can benefit your social media and your business, then stop doing it. Focus on something else that you see is working, or giving something back.
So, before you move on, into the world of social media, step back and study your online patterns. Look over those 3 steps mentioned above and get them into practice!
How do deal with time management on social media platforms? Please share your comment below.
About Daria Vodopianova: I help small businesses and creatives to get more control over their online communication. By having a clear structure, strategy and better time management you can get better results, and more time over to other things.
Do you want to know more? Book your free social media audit here.