Video has become an undeniably important part of the social media strategy in 2017.
We are spending more and more time on social media. Of that time, video has become the largest medium. Let’s see why you should really give it a try.
All the numbers show that it is effective. Have a look:
- Having a video on your landing page can increase conversion by 80%
- 64% of users are more likely to buy a product online after having watched a video
- We are spending one-third of our online time watching videos
All this is great news for small businesses.
Let’s explore some of the reasons behind these numbers.
We are spending so much time online, that we get way too much information to treat.
You have your emails, social media platforms, newsletters, text messages, WhatsApp… You might also be someone who still read books and newspapers! At the end of the day, we are just too tired to keep reading.
When you have something to share, if your audience isn’t already fan of your content, they will most likely ignore it. They just can’t take in any more information.
That’s one of the reasons why videos are so effective. They require less of our attention while stimulating our brain in a powerful way. You can have the same information in a video as in a Facebook post. However, chances are higher that what you have to say is heard via the video.
A human voice to your branding
What makes you stand out from your competitor? YOU! Simple as that.
It’s who you are, what you represent, that makes the customers come back.
There is no better way to have your branding done than videos. It’s your personal touch. In written communication, there can be plenty of misunderstandings. In a video, your audience gets much more information: body language, intonation, tone, and style.
You gain all the natural benefits of non-verbal communication.
You decide what you want to share, how personal and fun you want to be. Gone are the days when you had to stand still, in a suit and tie, talking about your business in a dry and boring way. Today, audience connects with you on a human level.
What better way to do it than videos?
Accessible and cheaper technology
You don’t need to have your own film studio to make a postable video.
With a smartphone and a simple microphone, you already have a good enough video to post. If you want to go further, there are simple tools for editing. It can be both cost- and time-effective to produce video content.
As long as you are comfortable in front of the camera, you’re good to go!
It’s time to get started!
Get your business to the next level by investing in a video marketing workshop. You will learn how to make catchy videos that will captivate your audience’s attention. And you will leave the workshop with your own 1-minute video, ready to post! This is a great opportunity for you to get started.
The future is here and it’s called video.